When I started working with KinderThuisZorg, the organization was growing quickly. More hospitals and care professionals needed to understand what KinderThuisZorg does and why it is important for children and families.
For seven years I was responsible for marketing, communication and design. I helped shape how the organization looks, sounds and tells its story.
During these seven years, KinderThuisZorg grew into the largest pediatric home care organization in the Netherlands.
Today:
Hospitals across the country work with KinderThuisZorg, Hundreds of pediatricians are connected through events and collaborations, The organization has a clear and recognizable identity, Both care professionals and families understand what KinderThuisZorg stands for.
My work helped build the brand, the story and the communication that supported this growth.At KinderThuisZorg, I worked on a wide range of communication and design projects, creating all visual assets and ensuring consistency across every touchpoint. I played a key role in maintaining and strengthening the brand identity, ensuring it remained recognizable while enhancing its overall image.
In addition, I contributed to the organization of several events and symposiums for high-level target audiences, such as pediatricians. I was responsible for designing and managing a full-scale symposium from start to finish, including ticket sales, landing page development, execution, communication, and post-event analysis.
This experience shows my strength in:
Marketing strategy
Brand development
Communication design
Event organization
Storytelling
Most importantly, it shows how design, marketing and storytelling can help a healthcare organization grow and make a real impact.
Strong Brand Identity
I developed visual materials and communication that made KinderThuisZorg recognizable and professional.
Clear Storytelling
Healthcare communication can easily become complicated. I translated the mission of KinderThuisZorg into a clear story that both professionals and families understand.
Connecting the Healthcare Network
Through events and communication campaigns I helped bring together pediatricians, hospitals and care professionals across the Netherlands.
Podcast
This is just a glimpse of the work I’ve done at KinderthuisZorg, there’s so much more to share
Would you like to learn more about what it’s like to work at KinderThuisZorg? I’ve documented everything in our own podcast. Listen here!
